Imagine being able to book new gigs or private students regularly. You don’t have to pay a ton for advertising, and you can get the marketing help you want. Enter: brand journalism.
Brand journalism is an excellent tool for anyone who wants to grow their career or business. It doesn’t matter if you’re new to working or have years of experience; you can make journalism work in your marketing strategy.
Keep reading to learn how it all works and why you should use it.
Brand Journalism Basics
Brand journalism is a type of journalism that tells the story of a brand. It can focus on a person or group, and it can tell a lot about the particular people involved.
You can use brand journalism to reach new people, and you can get new customers. If the story is good, readers will want to check out the brand in the story.
How It Works
If you want to grow your online presence, brand journalism lets you do that by telling stories about you or your company. You can share how you got started or what keeps you going.
When you have a new product or service to launch, you can promote that. You can hire a writer or journalist to do the story, and you can give them information to help write it.
It can also help to have the writer ask you some questions so that they know what to include and how to structure the piece. Once a brand journalist finishes a piece, they can publish it.
Who It’s For
Brand journalism is for anyone who wants to grow a career or online presence. You can be a musician, artist or other creative professional. It doesn’t matter if you’re a freelancer or if you own a business.
If you’re not much of a writer, you should consider hiring a brand journalist. That way, you can get someone to write an article for you about your brand.
You can work with the journalist to come up with the angle or idea for the story. Then, you can review the work before the writer publishes it.
Should You Use Brand Journalism?
Almost anyone can benefit from some brand journalism. If you’re struggling to grow your business, some digital press can help.
Even if you’re happy with your career, you shouldn’t get complacent. You should always look for new ways to promote yourself.
Market Yourself
One of the best things about brand journalism is that you can use it to market yourself. If you haven’t started selling anything, you can share your personal story.
After you have a product or service, you can focus your brand journalism efforts on that. Whenever you have a new thing to launch, you can contact a journalist and have them write the story, so you don’t even need good writing skills.
Tell a Story
You can use a variety of tools to market your services or products. But a lot of methods can be impersonal. You put up an ad on a social media network, and it gets some traction.
But the people who see your ad don’t know much about you. They know what you offer, but they may not understand why you’re the person they should go to for what you do.
When you use brand journalism, you can share more of your story. Perhaps you struggled to practice music for long periods, so you came up with a system to help. Share those struggles in your stories.
Make People Think
You can also use brand journalism to help make people think about things. Sticking to the practice session issue, you can list common reasons why people can’t practice for long.
Ask questions of the readers and make them think about their situation. Make the people want to learn more about you and your business and how you can help them.
Brand Journalism for Musicians
Musicians can use brand journalism in a lot of ways. Whether you run a private studio or you compose music, a brand journalist is an excellent partner to have.
Here are a few ways brand journalists can help musicians and their careers.
Promote Your Thing
Musicians are almost always creating new things. If you don’t have a current project, you probably have some ideas.
When it comes time to release or promote your latest project, you want to share it. You can promote your thing on social media and your website.
But unless you have a huge following or a ton of traffic, you won’t be able to reach as many people. Using journalism of any kind means you can get your content in front of more eyes.
Get Exposure
If you’re not ready to release a new product or service, you can use journalism to get more exposure. Perhaps you do an interview-style piece where you share practice tips.
Or maybe you want to talk about your struggles in music school. Whatever it is, you can share your story with a journalist who can then publish that story in a publication or online.
You can use that exposure to attract new clients or students, and you can also share it on your website or social media. Sometimes, an article feature can be plenty of social proof to make people want to pay for your services.
Work With Someone in the Biz
You can hire any journalist to write a story about you. But not all journalists have been musicians or worked in the industry.
As a musician and writer, I know what it’s like to teach private lessons, organize concerts and publish sheet music. I’ve worked and performed throughout the midwest, and I understand what musicians go through.
I know the questions to ask musicians about their careers. And thanks to my writing experience, I know how to write articles so that they show up on the first page in Google search results.
If you’re ready to use brand journalism to grow your career, contact me today!
So…
Have you heard of or used brand journalism for your career? How did it go? Share your thoughts in the comments!