Did you know that only 9.37% of websites get any traffic from Google? If you want to join the top 10%, you should hire a blog content writer.
But what do blog writers do and how can they help you? Read on to learn why you should hire a writer to help market your business.
What Is Blog Content?
Blog content refers to the articles you publish on your website or blog. It can include lists, tutorials, reviews, and other types of written content.
A blog content writer is the person who creates that content. You can write your blog posts, but hiring a writer can help you save time and publish excellent articles for your audience.
Why Hire a Blog Content Writer
Writing blog content yourself can be difficult, especially if you don’t consider yourself a writer. Luckily, you can hire a blog content writer so that you can still publish regular blog posts.
Here are some reasons why you should hire a writer.
Was your final essay in college the last time you wrote more than a social post? If so, you’re not alone. Writing is a skill, and it takes time (time that not everyone wants to spend).
Not only that, but blog writing is a different style of writing from academic writing. You need to make the content fun to read and more personal than an academic journal article.
If you hire a professional blog content writer, you’ll know the content will be of good quality. The rise of AI makes it seem like an AI writer can get the job done, and it can. But the writing quality won’t be nearly as good as a human’s.
Also, some writers, like myself, will optimize the blog posts so that they show up in Google search results. That way, you can actually get people to read the articles.
Speaking of Google, any blog writer worth their salt will use SEO to optimize the blog posts they write for you. I’ve studied SEO and followed Google’s algorithm updates since 2016.
Doing so has helped my blogs get thousands of monthly page views. And that traffic has helped me grow my business and get clients and sales.
Without SEO, publishing blog posts is pointless. Sure, your existing audience might read them. But if you use SEO, your blog posts can get traffic months or years later without you having to actively market your website.
Publish More Content
Blogging is a bit of a numbers game. If you only have one or two blog posts, you can’t expect to get good results. But what if you had tens or hundreds of blog posts on your website?
Hiring a blog writer allows you to publish more content so that you can reach 100 blog posts more quickly. Then, you’ll have 100 more chances to rank highly in search results.
Compare that to a website with no blog at all. You may have 10 pages that could be ranking on Google. A blog makes it easier to reach a broad audience, especially if the content is well-written and engaging.
Do What You’re Best At
Whether you’re a music teacher, web designer, or another creative professional, you have a lot on your plate. Writing a blog post can easily take upwards of an hour, especially when you’re new to it.
If you hire a blog writer, they’ll take the time to craft compelling content for you. You’ll have more time to teach music lessons or work with your own clients and do what you’re good at.
Hiring an expert can help you save time. You can use that time to grow your own business or (gasp) take time off and relax a bit.
How to Choose a Blog Content Writer
If you’re ready to hire a blog content writer, you need to hire the right one. There are tons of us online. Keep the following in mind when choosing who will work on your blog.
Consider Their Niche
The first thing to do is figure out what experience a writer has with your industry (if any). Using myself as an example, my primary niche is music because I have two degrees in performance.
But I’ve also ran my own online business since 2018, so that’s my secondary niche. I can write about almost anything. However, if you want the highest-quality writing, you should hire a subject matter expert.
Be very careful before hiring a generalist writer. Don’t be afraid to ask if they’ve written anything for clients in your industry. If not, you may want to look elsewhere when hiring a writer.
Review Their Work
The next thing you’ll want to do is check out the writer’s portfolio. One benefit to hiring a blog writer is that they probably have a blog. Read some of their latest posts to get a feel for their writing style.
If you like the content and want something similar for your website, that’s a good sign you should hire them. On the other hand, if you find the content hard to read, you may want to keep searching for a writer.
You can also ask for a portfolio or specific writing samples. From there, you should be able to decide if you want to hire a particular writer or not.
Contact the Writer
Now, you’re ready to contact the writer and hire them. Most writers will have a contact page on their website. That way, you can fill out the contact form or send them an email or social media direct message.
Let them know you want to work with them. Be prepared to answer any questions the writer may have about your business.
Once you discuss your needs and budget, it’s time to sign the contract and send it over.
What’s the Difference Between a Blog Writer and Content Writer?
A blog writer focuses solely on writing blog posts and articles. Blogs are a type of content. However, a content writer may write other types of content, such as social media posts or email newsletters.
If you’re struggling to get any traffic to your website, you need to hire a blog content writer. They can help you get more content on your site and get that content to show up on Google.
I’m pleased to offer blog and SEO copywriting services to musicians and other creative entrepreneurs. If you want to skyrocket your traffic, learn how I can help!