As a blogger yourself or as an avid reader of blogs (or both), you have probably heard of Bloglovin’. If you haven’t, it is a website/app where you can follow all of your favorite blogs in one place. You can view posts and interact, too.
I have only used Bloglovin’ once, and I did not really understand it. Partly because I tend to follow my favorite bloggers on Twitter, so I can see when they publish a new post, and partly because of what the bulk of this post is about:
Bloglovin’ steals page views from bloggers.
Yes, you read that right, Bloglovin’ steals page views. This is because the default settings on a Bloglovin’ account are set to open posts within a window on the Bloglovin’ website or app.
But the Page Looks Like the Actual Blog?
That’s the scary part. Bloglovin’ manages to recreate the website while still keeping the post on Bloglovin’. Big brands like this have the power to hire people to develop their websites any way they like. They can forge a blogger’s website. They can do whatever they want.
Why Does it Matter?
If you simply like reading blogs, I can understand why you might not think it matters. You’re still reading, commenting, and sharing posts by your favorite bloggers. What’s the big deal?
Well, reading someone’s blog post on Bloglovin’ or any other sort of blog reader that does not direct you to the actual blog can negatively affect someone’s page views. While page views aren’t everything, they do matter.
I like to look at my page views to see growth. If my number of page views (here on the blog) don’t grow, I will think I’m doing something wrong. I will never see how many people read my posts through Bloglovin’. I also will never be able to see what posts are popular.
It also becomes a problem when a blogger wants to work with a brand or put up ad space. A lot of brands will have minimum page view requirements. If you don’t quite reach the minimum, then no sponsored post or other partnership for you.
What should You Do Instead?
Well, I say follow your favorite bloggers on Twitter (I’m @HannahHaefele)! Most bloggers post their latest blogs on Twitter the day they go live. Check out their other social media, too.
As bloggers, we like to promote our work and share them on social media, so you can find the link that way.
If you want to keep using Bloglovin’, use it as more of a notification tool. When you see a post from X blogger, go to that blogger’s website. We really appreciate it.
I know you can also change your settings so that Bloglovin’ redirects you to the proper URL, but since I do not use the program, I am not sure how to do that. If you know, leave a comment, or a simple Google search should help!
My Favorite Tool for Following Blogs
I LOVE Pinterest! I follow a lot of bloggers on there, and I share my own posts, too. I love that you can repin articles from other bloggers and they can share yours.
The great thing about Pinterest is that it redirects you (either through a new tab or the Pintrest browser on mobile) to the right link!
I love supporting other bloggers, and I believe that one of the easiest ways to show your support is to read our posts ON our blogs! I understand the convenience of something like Bloglovin’, but it really is not the same.
Reading posts on a person’s actual blog is an easy, free way to support them. So follow your favorite bloggers on Twitter, Pinterest, Facebook, or check their website once a week. It’s a simple way to keep up with bloggers and support them.
Have you used Bloglovin’? What are your thoughts about the whole page view issue? Let me know in the comments!
Thanks for reading!