A couple of weeks ago, I published a basic overview of how musicians can use social media. It is a great introduction to using social media professionally, but it doesn’t go into detail about which social networks you should focus on.
If you haven’t read that post yet, I suggest you catch up now.
In today’s post, I am going to talk about three social networks that work for most musicians. Not all networks will work for all users, and you should experiment yourself to see what works. However, this post can help you get started.
Why Only 3?
I chose to only list the top three networks, because you don’t need to use more than that. There comes a point where social media can be too much to handle. When you are starting out or changing your strategy, it is best to focus on three networks or fewer.
These three networks are all good for musicians for networking and sharing clips of their work. They do function a bit differently, though. This set up of each is not always the same.
Now, if one or all of these networks don’t work for you, you do not have to keep using them. So, without further ado, here are the top social networks for musicians.
If you only want to give one of the networks in the post a try, make it Instagram. There is a thriving community of musicians on there. You can follow others and watch videos of your favorite artists.
Show off your work space to the world. Post your own photos or videos of you playing your instrument. Share an excerpt of an upcoming composition.
With the correct use of hashtags, you can do great things on Instagram. You can share your post with a lot of hashtags. Be careful, there is a reported limit of thirty; after that, your account won’t alway show up.
Instagram is the most visual and musical of the more traditional social networks. Yes, you have YouTube, which is a great tool, but it is more of a database than a network.
Sharing videos on your Instagram account is a great way to start building a performance portfolio. You can share short clips, limited to a minute long, and you can shoot those videos on your phone. No crazy editing needed.
Facebook is probably the most popular social network available. It seems like everyone and their mother has a Facebook profile these days. Not only that, but there is a lot you can do with the platform.
For one, you can share your music and recordings with your friends and family. While they may not be able to hire you, they can share your work. Word of mouth is powerful, even with the internet.
Another way you can use Facebook as a musician is with Facebook groups. You can share helpful information and your own recordings with others. Groups can be a great way to network with others and find music groups to join or gigs to play.
LinkedIn is often misunderstood. It is usually nicknamed “the professional Facebook.” That explanation is fairly simple, but it doesn’t cover everything.
With LinkedIn, you can write articles and share them to your profile. Even if you are not a great writer, articles can showcase your expertise on a subject. They are also a good way to keep a sort of blog without needing a full website.
The main draw of LinkedIn that you won’t find on other networks is the job board. Once you fill out your profile, you will be shown job recommendations based on your skills. This can be a great way to find work.
It’s okay. Social media is crazy, especially because it is constantly changing. Facebook and Instagram are always switching up their algorithms, and they even force business pages to pay to reach their followers.
That is why I have created a few resources to help you. First off, I offer social media and website management services. If you want to build your social media presence but don’t have the time to, I’m your girl.
Soon, I will be releasing an eBook that covers everything you need to get started with social media. I talk about the most common networks, how and what you should post, and a whole lot more. So subscribe below so that you don’t miss out on an awesome resource!
I know that social media is a lot to take in. It takes time to learn how it all works. So please, comment below with your biggest issue when it comes to social media. Any information you give will help me to offer better advice to all of you.
Thanks for reading!