Do you want to use your website to grow your business and make money? You should set up a resource page.
This page can help you generate recurring traffic. And you can use it to promote your favorite products.
Before we get into the guide, this post contains affiliate links. Read my full disclosure policy to learn more.
What Is a Resource Page?
A resource page is a page on your website where you share your favorite tools, products, and services. You can make it specific based on your niche so that it provides helpful recommendations to your audience.
Why You Need a Resource Page
As you look to build your website consider why you should set up a page of resources. Here are my favorite reasons to build this type of page.
One Social Media Link
If you have an active Instagram account, a resource page is a great place to link in your bio. Then, when you make a post about your favorite products, your followers can find all of the links in one place.
You can also create a separate link page for your social media accounts. But if you haven’t gotten around to it, a resources page is a great start.
Organize the links by category or type of product. Then, you can make it easy for people to navigate and find what they’re looking for.
Promote Affiliate Products
Another great way to use your resource page is to link to affiliate offers. When you share the link to the page, you can direct people to products that you’ll make a commission from if they buy.
You can also add a disclaimer so that you can stay in compliance with the law. Place the disclaimer toward the top of your resources page. Then, list your favorite products with their affiliate links.
Plus, you can use more than just text links. You can link to images, so you can include photos or screenshots of the products you promote.
Get Around Affiliate Program Restrictions
Some affiliate programs don’t let you use your links just anywhere. A notable example of this is Amazon Associates. You can’t place your affiliate links in emails or other private messages.
But you can use those links in a public web page, like a resource page. So if you want to promote an affiliate product via email marketing, you can link to the resources page.
Then, you can still use the marketing strategies that work best for you. But you won’t have to worry about breaking any affiliate program rules.
Generate Recurring Traffic
Depending on the type of resource page you publish, you may be able to get people to come back to it. This may not work for pages that promote affiliate products.
But you can make a page with a fingering chart, for example. If you optimize your page for search engines, you can get that page to rank first.
You can create all kinds of resource pages, such as scale pages. Then, when people like the page, they can bookmark it to reference later.
How to Create a Resource Page
Do you want to use a resource page? Here’s how to create one for your website.
Add a New Page
First, you’ll need to add a new page to your website. If you use WordPress, you’ll go to your dashboard, then click on Pages on the left side. Click on Add New to create your page.
Then, you can add a title. It could be as simple as Resources. Or you could title it more specific based on the type of resource page you want to make.
List Relevant Products
Assuming you’re creating a resource page of your favorite products, you’ll want to list them. You can make one master list, or you can add different headings for various types of products.
For example, you may have one section for instruments and another for accessories. Consider what products people ask you about the most, and put them towards the top.
Find Their Affiliate Links
Next, you can go through all of your affiliate programs to find your special links to the products you want to promote. Programs like Amazon make it super easy to grab links from the home page.
But you may need to log into a few different dashboards. You may even be able to create a different campaign for some affiliate programs. Then, you can track when sales come specifically from your resource page.
Include Images
Linking to products is nice, but you can make your resource page stand out by adding some visual elements. For any physical products you own, take photos and upload them to the page.
You can also take screenshots of any digital products or subscriptions. Just be sure you don’t screenshot identifying information or other confidential details.
Categorize the Page
If you only link to a few products, you can use one list. But as you grow your resource page, you may want to add some sections. Include a few headers with different categories.
Then, your readers and followers will be able to find what they need. Be sure to stick to categories that make sense based on the niche of your website.
Write Basic Descriptions
You can also take your page one step further and write product descriptions to help encourage people to click on your affiliate links. Talk about what you like about the products.
Or you can share your experience or that of others. Then, you may start to get more clicks and generate more sales.
Don’t Forget a Disclaimer
Before you publish your page, go back up to the top and add an affiliate disclaimer if you’re using affiliate links. You have to add it before your links so that it’s easy for people to see.
Other Resource Page Ideas
If affiliate marketing isn’t a huge part of your business model, you can still make use of a resource page. Here are a few ideas to try.
Fingering Chart
For any music-related site, add a fingering chart page. Then, you can get people to visit the page when looking for fingerings. You can add basic and alternate fingerings for your instrument.
You may think there are already enough resources. But you never know if your page can top the competition in search results. And you can link from that page to any blog posts you have about fingerings.
Graded Repertoire List
Another option is to add a page with a list of repertoire for your instrument. You can list the repertoire in order of difficulty. Then, teachers and students can reference the page when they’re looking for music.
What’s more, you can make this an affiliate page with affiliate links. But it can be more specific than just linking to any product related to your business.
Instrument Range Guide
If you want to attract composers and arrangers, consider adding an instrument range guide page. You can include the standard range and altissimo or extended ranges for orchestral instruments.
People may want to visit the page over and over so that they know how high or low an instrument can play. That makes it a great way to increase your website traffic.
Notation Guide
A notation guide can be useful for composers and performers. You can list common symbols and what they mean. Plus, you can tailor it to your instrument.
That way, you don’t have to do a ton of research. And you won’t have to confuse your audience with a bunch of symbols they’ll never encounter.
Final Thoughts
If you have a website, you should add a resource page to it ASAP. The right page can do wonders for your traffic and income potential.
You can link to affiliate offers and generate recurring traffic. And if affiliate marketing interests you, enroll in Affiliate Marketing Superstars!