The internet has been an amazing tool for musicians. You can build a private teaching studio or find playing gigs online! If you want to take full advantage of the internet, you need to have a music blog.
A music blog can be whatever you want it to be. You can share career updates or provide advice for your ideal audience. Even if you don’t have a career yet, you can grow your music blog to help start your career.
But what should you blog about? Is managing a music blog worth it?
1. Share Tips & Tricks
You’ve started or perhaps completed one or more music degrees. You know a lot about playing your instrument, teaching, or writing music. Even if you don’t have much experience, you have a unique experience.
You can use that and your interests to find ideas for your music blog. It doesn’t matter if you’re a freshman or a tenured professor. You can share tips and tricks that you know about music.
If you’re a performer, you can share information on that. As a private teacher, you can give tips for how to practice or why lessons are beneficial. And while others have written on those subjects, you can share your unique perspective.
2. Post Updates
Another great option for your music blog is to catalog your career updates. Perhaps you just started a teaching studio. You can use a blog post to announce that.
If you want to publish compositions, you can talk about your work. And if you are giving concerts (safely, of course), you can post about upcoming events.
You probably don’t have enough updates to post every week. However, you can make them part of your music blog. You can even write a blog post related to the event to make promoting it seem less sales-y.
3. Build SEO
Your website is your digital home, so you should treat it as such. You can include your bio, performance recordings, and more.
While a static (non-blog) website can help you, a music blog is even better.
Each blog post is a separate page on your site. That means Google has more opportunities to find your website and show it to people searching.
SEO stands for search engine optimization, and it involves telling Google what your website and pages are about. You can use words and phrases wisely, and that helps Google determine what your content is about.
For example, this blog shows up in search terms related to flute and blogging. If you choose the write posts to publish, you can show up for what your ideal audience is searching.
4. Show Your Authority
This relates to sharing tips and tricks, but any music blog post can help. You can use your blog to prove you know your stuff.
Whether you focus on teaching or performing, you can use your blog to emphasize your expertise. If all you have on your website is one page about your teaching, you may get some students.
But a music blog can help you prove you can teach. Teaching through writing is no easy feet. So if someone can learn from your blog, they may be more interested in lessons from you.
5. Promote Your Stuff
As you build authority, you can continue to use your blog to grow your career. You can write about an upcoming recital and ask readers to buy tickets.
Or you can create an online course for beginners on your instrument. Then, you can do a series of posts about the course. In each post, you can link to the course and encourage people to buy it.
No matter what you offer, your music blog can be part of how you make sales and earn money. And you can do it all online.
6. Share on Social Media
Even if people don’t follow your blog, they may follow you on social media. You can share links to your blog on Facebook or in your Instagram bio.
If you need something to post on social media, you can extract part of your most recent blog post. That way, you don’t have to come up with unique posts for every social platform.
You can also use social media to test out possible blog posts. Write an Instagram caption on a topic you want to blog about. See how many people like and comment on the post to figure out if it’s an interesting topic.
Running a Music Blog
Writing blog posts and managing a music blog isn’t easy, and it can take time to get used to writing and coming up with ideas.
Luckily, you don’t have to do it alone. I’ve been blogging for over seven years, and I know how to brainstorm topics, determine if they’re worth writing about, and creating the post.
If you want to start a music blog but don’t know how, please contact me! There’s immense power in blogging, and I can help you carve out your place on the internet.
Do you have a music blog? Do you want to start one? Shoot me a message with any questions you have, and we can work together!